Kevin Bethune, Founder and Chief Creative Officer of dreams • design + life, a think tank that delivers design & innovation services using an empathic, holistic approach, will be discussing his work as a designer and will provide a preview of his new book, Nonlinear: Navigating Design with Curiosity and Conviction (Feb. 2025).

“In Nonlinear, Bethune shows us that we can reject trodden paths of digital or physical product creation by taking advantage of a nonlinear approach. To unlock meaningful innovation that breeds new and novel outcomes, he writes, teams need to embark on a journey into the proverbial forest of ambiguity, the result of a rapidly converging, dynamic, and exponentially changing landscape. The journey is less about getting it right or wrong, and more about using the information we have at our disposal to understand our choices and take steps to unlock new learning.”

This lecture is featured as part of the course “Entrepreneurship in the Built Environment,” and is a collaboration between MAD, MITdesignX, MIT Architecture, and MIT DUSP.